Advertising and insight for UK agriculture

Where British farmers talk, read and buy.

The Farming Forum, Farm Classifieds, Direct Driller and Tech Farmer. Over 70% of UK farmers read them every month, and that is the audience we put your brand in front of.

70%+
of UK farmers read our content every month
1m+
digital adverts served to farmers every day
Quarterly
print editions of Direct Driller and Tech Farmer
£5 a day
is all it takes to start a campaign
Our titles

Run by farmers, read by farmers

Every title we publish was started on a working farm. That is why farmers trust them, and why your message lands.

Online community

The Farming Forum

Where UK farmers discuss arable, livestock, machinery and policy every day. The conversations that shape what farmers think, and what they buy next.

Visit the forum
Marketplace

Farm Classifieds

The UK's largest and most viewed agricultural classifieds. Tractors, machinery, livestock and kit, bought and sold by farmers from every corner of the country, with dealer stock alongside.

Browse the classifieds
Print and online

Direct Driller

The regenerative agriculture magazine, written by farmers for farmers. Soil health, no till and cover crops, published quarterly.

Read Direct Driller
Print and online

Tech Farmer

Farm technology in practice, from precision kit to autonomy, published quarterly alongside Direct Driller.

Read Tech Farmer
Insight

Farm IQ

Farmer sentiment and market insight, drawn from millions of words of real farmer conversation.

Explore Farm IQ
What we do

Campaigns built around what you want to achieve

Digital advertising

Display and keyword targeted adverts across The Farming Forum and Farm Classifieds, matched to the conversations your customers are having.

See the media pack

Print

Advertising and advertorial in Direct Driller and Tech Farmer, kept on the farm office desk long after the issue lands.

Advertise in print

Farm intelligence

Find out what farmers really think of your product, your sector or your next launch, drawn from what they say to each other.

See farmer sentiment
Latest

News and farmer sentiment

View all news
Our team

Farmers, digital experts and media people, all in one team

Clive Bailye

Founder

Staffordshire farmer, rural business owner and founder of Agri Web Media. Clive combines a deep, practical understanding of the challenges farmers face day to day with years of experience in digital media, AI and data. Few people in the industry work across both worlds, and that gives him a unique insight into how to reach and work with British farmers.

Chris Fellows

Sales and AI Lead

Chris has led the commercial team at Agri Web Media since 2014, and over that time the business has grown year on year: first in digital marketing, then into print publications, and now into AI and agentic solutions. Chris designed and built the unique on page keyword targeting on The Farming Forum, which gives it class leading digital results.

Mark Hatton

Sales Manager

Sales Manager for The Farming Forum and Direct Driller. Mark has been a farm machinery nerd for longer than he cares to remember, and after 16 years living in Yorkshire he has almost been accepted there. A windsurfer, a weightlifter and a supporter of all things UK farming.

Ready to reach British farmers?

Tell us what you want to achieve and we will build a campaign around it.