The UK’s only magazine for farming technology
The country’s only printed title dedicated to current and emerging agricultural technology — helping farmers understand it, trust it and put it to work. Reaching the same serious, decision-making readership as Direct Driller.
Tech Farmer is the UK’s only printed publication focused entirely on current and emerging agricultural technology, with a clear emphasis on raising awareness and driving real-world adoption on farm.
Every quarterly issue brings in-depth articles, equipment and machinery, independent research and real-life on-farm projects — helping farmers cut through the hype and invest with confidence. It reaches the same trusted, decision-making audience as Direct Driller: the farmers shaping the future of their businesses.
Recent issues of Tech Farmer.
Who reads it
Tech Farmer shares the trusted Direct Driller readership — serious, working farmers who make the buying decisions.
By farm size
By role
By enterprise
What we cover
The technology changing how Britain farms.
How you can advertise
From a single quarter-page to headline magazine sponsorship — in print and reaching readers online.
Magazine sponsorship
Own the issue as headline sponsor for maximum standout across print and digital.
Full & fractional pages
Full A4 down to quarter pages, sized and priced to suit any budget.
Premium positions
Back cover, inside covers and a striking three-page fold-out for premium visibility.
Content pages
Tell your story in depth with editorial-style content pages that build authority.
Supplements & inserts
16-page supplements and printed leaflet inserts for a dedicated, high-impact presence.
Multi-issue savings
Book across 3 or 4 issues for preferential rates and a consistent, year-round presence.
Put your technology in front of the farmers buying it
Book your place in the next issue of Tech Farmer, or download the full media pack for rates and specifications.
Readership figures shared with Direct Driller; rates from the Tech Farmer media pack (2025).