Our platforms · The Farming Forum

The UK’s biggest online farming community

Over 70,000 members and more than 70% of UK farmers reading every month. The Farming Forum is the most powerful digital venue for putting your brand in front of active, decision-making farmers.

70,000+official members
40,000+farmers reading every day
70%+of UK farmers read it monthly
1,000,000+adverts served daily

The Farming Forum (TFF) is one of the biggest online farming platforms dedicated to agriculture. With discussion categories for every type of farming, it’s the first-choice meeting point for farmers, agronomists, horticulturists and agriculturalists — a place full of expert knowledge and like-minded people, where farming is more than a topic, it’s a passion.

It’s the most-read farming publication in the UK, with over 70% of UK farmers reading it each month and more than 40,000 reading every day. Serving over a million adverts a day, combined with our precision targeting tools, it’s the perfect place to advertise your business.

Sources: MacCormack Media 2022, Hillsgreen 2022 & 2023, England Marketing 2023, RDP 2023.

Who you’ll reach

A detailed, engaged audience of working farmers — broken down by age, region and sector.

By age

16–243%
25–349%
35–4414%
45–5422%
55–6433%
65+19%

By nation

England81%
Scotland9%
Wales6%
Northern Ireland3%

By sector

Livestock29%
Business29%
Machinery27%
Arable16%
1,000+daytime users at any time
3,800+evening users at any time
40,500monthly Google searches for “farming forum”

How you can advertise

Reach the community through display, native and content, all backed by precision targeting.

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Display banners

Five responsive ad sizes across desktop and mobile, with up to 3 banners per page for members and 5 for guests.

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Native banner advertising

Blend your message into the forum experience for higher engagement and a natural feel.

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Knowledge section & Content Plus

Showcase pages, guides and long-form content that position your brand as an industry expert.

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Keyword & NLP targeting

Our natural-language model reads every one of a million-plus pages, so your advert appears alongside relevant conversations.

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Bespoke farmer emails

Reach a targeted mailing list of up to 17,000 farmers with bespoke email campaigns.

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Proven performance

An average click-through rate of 0.76% — well above typical display benchmarks.

What farmers are talking about

The most-used keywords across the forum in the last year — and how they’re trending.

Sheep ↑12% Cattle ↑3% Dairy ↓2% Cows ↑6% Milk ↑14% Wheat ↓12% Beef ↑7% Silage ↓1% Carbon ↑38% Seed ↑21%
Transparent CPM pricing from £10.30 per 1,000 The more you invest, the lower your cost per 1,000 impressions. Bespoke email campaigns from £1,000.
See live pricing & build a campaign →

Ready to reach the farming community?

Design and book your own campaign online in minutes, or download the full media pack for rates and specifications.

Audience figures from The Farming Forum media pack and independent research (2022–2024).

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