Adviser’s new Defender tests farmer goodwill
A farm adviser’s new £50k Defender opened a sharp spring argument on The Farming Forum about what farmers read into the vehicles the supply trade arrives in. Most contributors refused to begrudge the adviser, but the case against was not envy: squeezed farms read supplier vehicles as a crude indicator of the cost of doing a job. With fertiliser up 36% in a month, cereal incomes forecast down two-thirds and dispersal sales filling auction calendars, some farms were already questioning whether they need bought-in agronomy at all.
