Turn what farmers are really saying into your next customer
Farm IQ uses AI to read and analyse millions of real, unprompted farmer conversations on The Farming Forum — surfacing the insight, sentiment and sales leads hiding in what farmers actually say about your market, your brand and your competitors.
Every day, hundreds of thousands of words are written by farmers on The Farming Forum — honest, unprompted opinions on products, brands, prices and problems that no survey could ever capture. It’s the most valuable market research in UK agriculture, and far too much for any team to read.
Farm IQ does the reading for you. We build a bespoke dataset around the brands, competitors, products and topics that matter to you, over whatever time period you choose, then use AI to analyse every relevant conversation — not just counting keywords, but understanding meaning, sentiment and what farmers actually want.
The result is genuine insight into your farming customers, a steady stream of possible leads, and clear, actionable suggestions your team can use to win new business.
How Farm IQ works
Bespoke, AI-powered market intelligence — from raw conversation to clear next steps.
Scope your dataset
We agree the brands, competitors, products, topics, sectors and time period that matter to your business.
AI reads everything
Our AI analyses every relevant post across more than a decade of conversation — far more than any team could ever read.
Insight & sentiment
You get the trends, the themes and the sentiment — whether farmers feel positive, neutral or negative, and how that’s changing.
Actionable suggestions
Not just data: recommended actions, leads to follow up and opportunities to act on — delivered as regular reports.
Ways your business can benefit
Detailed listening to what farmers are actually saying — turned into a real commercial advantage.
Understand your customers
Hear honest, unprompted opinions on your brand and products, at scale and in farmers’ own words.
Find leads & buying signals
Spot farmers actively asking what to buy or recommending kit, and hand your sales team warm opportunities.
Generate new business
Turn conversations into a pipeline of prospects — and uncover new markets you didn’t know were there.
Sharpen customer service
Catch complaints and questions early and respond before small issues become big ones.
Track brand health
Monitor sentiment over time and see how launches, campaigns and events actually land with farmers.
Benchmark competitors
Measure your share of voice against rivals — and learn from what farmers say about them.
Guide product development
Surface the real problems, frustrations and feature requests that are driving demand.
Target your marketing
Know what to say, when to say it and which products to push — right down to micro-campaigns.
Find advocates & influencers
Identify the farmers already championing you — and the ones others listen to.
Spot trends early
Get ahead of emerging topics like regen, carbon and SFI before they hit the mainstream.
Protect your reputation
Get early warning of issues, criticism or misinformation so you can act fast.
Back decisions with evidence
Robust, research-grade analysis you can confidently take to the board.
Beyond keywords: real sentiment
Farm IQ doesn’t just find mentions — our AI reads the meaning and the mood, scoring every mention positive, neutral or negative and tracking how feeling builds over time. It even weighs how other farmers react, so you know which views are gaining ground.
That’s the difference between knowing you were mentioned and knowing what farmers really think.
What we can track
We publish weekly AI summaries across every major farming sector — and can go deeper on anything you need.
Plus any bespoke brands, products, competitors or topics you choose — from a single product line to your whole category.
Find out what your customers are really saying
Tell us the brands, competitors and questions that matter to you, and we’ll show you what Farm IQ can uncover.
Farm IQ analyses public conversation on The Farming Forum using AI. Insight examples from AgriWebMedia Farm IQ reporting.